The SmartyPig team hit the road last weekend, headed to South By Southwest in Austin, Texas, and joined in the festivities to spread the word about our being the leader in the social banking space.

SXSW is a conference and festival event for entertainment and related media industry professionals. During the conference, co-founder Mike Ferrari had a chance to speak on a panel with other up-and-coming financial sites. Mike showcased our recent release of OFX integration and spoke of SmartyPig's rapid growth as one of the most innovative financial websites in global financial services today.

To say the least, the reaction has been terrific! We've been all over the online map and in the press regarding how simple and smart it is to use SmartyPig - now even more so after the OFX integration, as we've made it even easier for SmartyPig members to track their saving habits beyond SmartyPig.com. Especially in a trying economy, we understand that people want options to help them organize their finances and keep on the right track. With SmartyPig, we can even make the money go farther than ever.

We're looking forward to the upcoming months and appreciate customer feedback as we grow. We also tip our hat to the SXSW folks for including us at its most successful interactive event ever! The opportunity to speak to so many people about helping save the world by helping the world save has us itching for 2010.

Be sure to look for more exciting news in the next few weeks at SmartyPig, where Saving Will Never be the Same!

Special thanks to:

• Social Times, Kristen Nicole
• LA Times, Dan Frost
• Fast Company, Anya Kamenetz
• Venture Beat, Anthony Ha
• Shankrila.com