It would be an understatement to say that I'm excited to join the SmartyPig team. Given my background, which includes creating and managing the growth of four start-up/emerging companies, I can truly say that SmartyPig is an extension of one of my life's passions - to take great ideas and create companies around them. In the case of SmartyPig, the idea is truly intuitive - the concept of buying items with money you have vs. money you have borrowed is not a new idea! But I'm impressed with how that idea has really resonated with consumers, and the company - through web technology, creative rewards, and the use of social media - has created something special. My job now is to create even MORE value for our customers.

Oh yeah, and to have fun along the way. I can tell you that the team we have at SmartyPig is truly incredible - so great to work with -- and I feel extremely honored.

One of the main reasons that I love early stage companies (besides working with incredibly creative and intelligent people), is that we have no excuse for being anything but agile and adaptable. We should be able to bring new ideas to market faster than others, and should be able to address issues that aren't working for you in a timely fashion. I know it's often overstated but I do believe we need to earn your business every day and intend to act accordingly. While Google has made it's name with the mantra "Don't be evil," I'd like to extend the principle to state that you can expect that "SmartyPig does good." If it's not good for you it's not good for us. To this end, I would really like to hear from you. Because I'm almost continuously on the road email is the best way to communicate with me - bob@smartypig.com.

I also want to let you know that I see every customer support email that comes through SmartyPig. It's the least that I can do to understand areas that we can improve. As I've read through the support logs, our blog and GetSatisfaction, I've also been extremely impressed with the number of you who have shared ideas on how to make SmartyPig a better company. I love it - please keep it up.

While 3 1/2 weeks hasn't yet allowed me to get my arms around all areas of our business, there are some clear messages I've received from customers. At the risk of simplifying some great feedback - I've heard the following. I've heard that you we're disappointed that we dropped the interest rate twice in a relatively short period. Further, I heard that you would really appreciate a rate increase. I've also heard that you want an enhanced redemption program when you close out a goal with greater flexibility, more retail partners and larger cash-back boosts.

I can assure that your messages have been received, and I'll do everything I can to address these very valid issues.

Please don't stop pushing us and please feel free to contact me.

Bob Weinschenk
bob@smartypig.com

Watch our co-founder and CEO Michael Ferrari give an overview of SmartyPig at Finovate to Banktastics.com here.