When the founders of SmartyPig set out on their journey to create the social money space they understood the key was a constant conversation with younger, tech-savvy individuals and their families about what they needed. SmartyPig is obviously for anyone who has a specific saving goal, but when it comes right down to it, it was created for people like me. I'm 22. I have college loans to pay. But I want to go on vacation this year. I want a new iPhone. And I cannot afford to get upside down with my plastic. So many of my friends are starting out in hole that seems terribly daunting, close to impossible to escape. Life isn't free. They're learning about it the hard way.

So if you ask me what SmartyPig does - and people always do - I have never changed my answer. Not once. "SmartyPig solves a problem." SmartyPig offers a sensible, smart solution to prepare and educate people like me get started on a sound financial future. SmartyPig is simple to use, as Erin at The Broke Yuppie professes. And the ability to set your monthly contribution at a level comfortable to you means that anytime you'd like to edit your goal, it's just a mouse click away. Setting a goal for years into the future along with automated monthly contributions, paves the way for good habits and a problem solved before it ever began.

Starting early is the key. Ask my friends. You make wise spending choices. Build a nice cushion to fall back on right out of the starting gate. And save up for the things you want. There's no time like the present to start securing your future.