SmartyPig®

Our current economic situation is a nightmare. Depression, deflation, recession, crunch, crisis - whatever you call it, one thing is for certain: if we don't change the way we approach how we handle our finances, we're going to be upside down for years, if not decades to come. The decisions we make now, today, will not only affect our standard of living, but that of our children and grandchildren, as well. Simply put: Money isn't easy anymore. Plastic, home loans, lines of credit have all become hard-to-get tools for people who don't need them. The only way to get cash in days like these is if you have some.

Reading a post by Lynnae from BeingFrugal.net struck a chord with me. She's been saving for months for her holiday purchases using SmartyPig. She has all of her shopping done and is able to sit back and relax, not worrying about a bill-filled January. She knows she won't be a part of the holiday hangover crowd (paying off her credit card bills for the next year) because she owns everything she bought.

I also read a post from Krystal about her uncertainty of today's markets and what she should be doing with her money. She's using SmartyPig and set up a goal just to save. In her words, the simplicity, automation and the fact that her money can't be easily raided keep her from spending what she's saving. She's earning interest, watching her money grow and is able to share her progress with friends, family and readers of her blog.

They aren't the only ones. People everywhere are figuring out that the best way to buy something is to save up for it first. The savings rate has more than doubled from this time last year to 1.3% during the July-September quarter. Though still relatively low compared to other countries, it is expected to rise as more and more people begin to reverse the credit-card mindset of "buy now, pay later." And with SmartyPig's terrific interest rate (3.9%APY) and cash boosts, discerning savers are reaching out to us like never before. So join the saving trend! Create a goal! Today is the first day to start "saving" your life.