In the 18 months since we launched SmartyPig, we’ve made a dozen or so unique upgrades to our service. Why? Because you told us to. Sure it’s cliché to insist a product is what its customers want it to be – unless you mean it. And we do. We heard almost immediately after we launched that we needed an ACH option at redemption, so we added it. Then we heard it needed to be faster. So we made it faster. Connect with sites like Mint. Launch a mobile site. Add additional sharing features like Twitter and Facebook connect. Enhance our widgets. Done. Done. Done. Done. Done. Done.
We’re not just tooting our own horn, but typically a financial services company would take 18 months to launch a single product – after a lot of focus groups and maybe a few pilot runs in test markets. It may work. It may not. The need for it may have changed or gone away completely. In the social world of Web 2.0, though, where you are right now, things move pretty fast. People want back and forth. People want more. People want a new kind of relationship where their ideas matter.
So within the next month or so we’re going to unveil a few pretty dramatic upgrades and enhancements in our service. More will come in December, and then even more in January. We’ve been hearing what’s important to you. And we’re all set to take SmartyPig to the next level – faster, easier, better. As the leader in the Bank 2.0 space, we vow to continue to provide groundbreaking features, terrific technology, the best possible deals and top-notch customer service. What all of that looks like, however, is pretty much up to you. Just let me know.
Mike Ferrari, co-founder