SmartyPig®

Four weeks after going live, we are feeling what one member of the media called "great buzz". People are talking about SmartyPig. And, better yet, people are creating accounts on SmartyPig, setting up goals, inviting friends and family to help them along, and those people are setting up accounts, too... and telling others. Many others. Hence the buzz. This morning, we were excited to see the interview we have embedded here on WallStreetJournal.com.

We were likewise ecstatic to be featured on American Public Media's NPR featured program "Future Tense" which showcases the latest technology topics in daily five-minute capsules. "Future Tense" is heard in the United States during broadcasts of the CBC's "As it Happens. " Have a listen below: RealAudio - MP3 - iTunes

We will showcase SmartyPig at Finovate in a couple of weeks where we will be featured, along with a few dozen other start-ups, that are "innovating at the intersection of finance and technology" to an audience of hundreds of press, bloggers, analysts, VCs, industry leaders and banking executives. So we are definitely hoping to keep the buzz going.

We could not be more grateful for the kind words, the suggestions to make SmartyPig better, and, especially, the recommendations from our customers to others, telling them to help reverse the mindset of "buy now and pay later" by using SmartyPig.

Thanks!
- The SmartyPig Team