SmartyPig®

We hear from our smart saving customers all the time. Undoubtedly, many of the calls are questions, complaints or concerns. That's the nature of the beast. Satisfaction is not shared as much as dissatisfaction in consumer America because the former is expected. We don't think that should ever change. We need the complaints and concerns and the questions, for sure. And we won't ever cover our warts. It's the only way we'll reach our goal of being the best at what we do.

Still, parents do thank us often for giving them a tool to "finally" teach their kids about money, and looking "cool" doing it. And Twitter, Facebook and the blogosphere are alive with people excited about having goals, striving for goals and reaching goals. Reading it, hearing about it, and communicating with these folks are the best part of what we do. People tell us we've helped them back on the right path, helped them get out of the habit of using plastic they can no longer afford, and helped them basically dig out from under. It's usually a quick pat on the back. It's what we absolutely live for.

However, when SmartyPig customer Keith Grimes emailed me the other day, I immediately forwarded it to our entire staff with a note that read: "This is what it's all about." Then we reached out to Keith and asked if we could put it on our blog in its entirety. He agreed. Here goes:

"I had an interesting reaction to my SmartyPig update this morning. For nearly two years now I've had a series of ongoing goals that I've eagerly contributed to and watched grow to fruition. Today, when I received my notification about this month's deposit, I realized that it was time to close out this goal.



The reaction I had to that, however, was one of, 'Well, what am I going to save for now?' Since I was closing out my only goal, I suddenly realized that I've grown quite fond (addicted?) of saving money and watching it grow in anticipation of the purchase - rather than buying something I couldn't afford only to have its perceived 'fun-factor' diminish steadily and rapidly with every payment and accrual of interest.

In other words, you guys have got me hooked on saving. Wow - great job and great thanks. You have no idea what a big change your site has brought to me and my family."

Best Regards as always,

Keith

With all the bad news running rampant about the economy, and especially banks, having a customer like Keith confessing to being hooked on making a positive change with regard to how he treats money because of what we do is indeed "what it's all about." But we will only ever be successful as a company, and as a country, if people like Keith become the rule again, not the exception. Reversing the "buy now, pay later" mindset, and making smart saving and smart saving less foreign, are the primary sentiments on which we built SmartyPig. Watching the process used to the point that it is life changing provides near indescribable satisfaction. Thanks, Keith. And thanks, too, to everyone who reaches out. We want to hear from all of you.

Mike Ferrari, Co-Founder
@mferrari
mferrari@smartypig.com