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The SmartyPig Blog
May 5, 2008 • Posted by Jon GaskellWhat\’s In Your Wallet May Be Wiping You Out
We talk a lot about what people are saving for using SmartyPig. Almost all of the time these stories involve a very optimistic individual or family looking forward to a wedding or a vacation or a baby on the way. But there are other stories. They are no less optimistic, mind you. But they are tempered with some despair. They are about people who have been, or currently are, being held hostage by their credit cards, and are using SmartyPig as a way to get out from under.
To be honest, we have only heard from a few people who are using SmartyPig to actually help pay off high credit card bills. Mainly, we have heard from, and read about, people who are using SmartyPig to help reverse the mindset of \”buy now, pay later.\” Many are using SmartyPig as a way to save up for the next holiday season, while (OUCH!) still paying off last year\’s shopping binge. In fact, December 2008 is our most popular month for scheduled redemptions in the next year – by 3 to 1.
(more…)
Finovate Wrap-Up
At Finovate Startup in San Francisco this week, we at SmartyPig
showcased our wares with dozens of the startups that are innovating at
the intersection of finance and technology to an audience of hundreds
of press, bloggers, analysts, VCs, industry leaders and banking
executives. And although we didn\’t come home with the hardware (Our
hats off to Zopa!), we were able to connect with hundreds of folks who
are seriously digging the first-ever banking application that is social.
Watch our co-founder and CEO Michael Ferrari give an overview of SmartyPig at Finovate to Banktastics.com here.
